Purpose & Values

Our purpose is simple:
Designing better lives for pets and their people.

We believe in:

Simplicity — No over-engineered nonsense, just good design.

Comfort — If we wouldn’t sleep on it, your cat won’t either.

Transparency — No tricks, just treats.

Sustainability — We ship less. We waste less. We care more.We’re here to raise the standard for pet products — and to make your cat’s comfort a design priority, not an afterthought.

Because in our world, pets aren’t just companions.
They’re family.